Meet the Experts

10 masterclasses taught by four internationally recognized investment bankers from Canada, US and UK.

President, Stone Oak Capital Inc.

John Carvalho

John Carvalho is president of Stone Oak Capital Inc. and Divestopedia Inc. John is a recognized thought leader in middle market M&A and has completed deals totaling over $1 billion in value.

Managing Director - Jordan Knauff & Company

Bill Snow

Bill is the author of M&A For Dummies. His focus is selling middle market companies (approximately $10 million to $300 million in annual revenues) or helping larger companies make acquisitions of middle market companies.

Managing Director, Carter Morse & Goodrich

Michael Carter

As the founder of Carter Morse & Goodrich, Michael has over his 30+ year career advised over 100 M&A and financing transactions for family-held and founder-led businesses valued between $20 million and $200 million. 

Partner at Spectrum Corporate Finance LLP

Simon Davies

As co-founder and Managing Director of Spectrum Corporate Finance in the UK, Simon is passionate about achieving the full potential on business sales, buy-outs and acquisitions. Simon specializes in mid-market transactions and during his 25-year career has closed in excess of 100 deals, with deal values ranging from £5m - £250m. Recently named ‘Corporate Finance Adviser of the Year’ at the 2020 Insider South East Dealmakers Awards, his fifth such award, Simon has led some of the UK’s most significant transactions, with a high proportion being cross-border.

Successfully Selling Your Mid-Size Business

"How can I successfully sell my mid-sized business?"

If you have asked this very question, then our Companion Guide is sure to give you the guidance and knowledge you need. 10 masterclasses taught by four internationally recognized investment bankers from Canada, US and UK. Get independent and unbias advise on how to sell a mid-sized business ($10 - $150 million in revenue) from world class experts. This series is an invaluable resource for those business owners considering or currently involved in the sale of their business. This Companion Guide can drive millions of dollars of value from increased purchase price and improved terms on the sale of your business. Don't sell you mid-sized business without it!

Course curriculum

  • 2

    Lesson 2: Strategic Positioning and Preparation

    • Strategic Transaction Options

    • Overview of Phases of Sell Side Process

    • Establishing Valuation Expectations

    • Difference Between Strategic vs. Financial Buyers

    • Negotiated vs. Targeted vs. Broad Sale Process

    • Vendor Due Diligence

  • 3

    Lesson 3: Valuation

    • Methods Uses to Determine Value

    • Price vs. Terms

    • Methods to Bridging Valuation Gaps

    • Determining Normalized Working Capital

    • Synergies and Impact on Valuation

    • Market Timing and Impact on Valuations

  • 4

    Lesson 4: Marketing the Deal

    • Creation of the Prospective Buyer List

    • Maintaining Confidentiality During the Marketing Phase

    • Initial Outreach to Prospective Buyers

    • Confidential Information Memorandum

    • Financial Forecasts and Financial Models

    • Normalizing Adjustments to Earnings

  • 5

    Lesson 5: Letters of Intent

    • Purpose of the Letter of Intent

    • Top Areas to be Addressed in the LOI

    • Comparing Multiple Offers

  • 6

    Lesson 6: Competitive Auction Process

    • Overview of Competitive Auction Process

    • Specific Stages of the Competitive Auction Process

    • Select Prospective Buyers that Move Through the Process

    • Granting Exclusivity and Maintain Competitive Tensions

    • Managing a Transaction with Only One or Few Bidders

    • Managing an Unsolicited Offer

  • 7

    Lesson 7: Negotiations

    • Coordinating Negotiations Throughout the Sale Process

    • Key Business Commercial Terms to Focus on During Negotiations

    • Dealing with Retrading

    • Managing Negotiating Styles

    • Deeper Dive - Retrading in M&A Transactions

  • 8

    Lesson 8: Due Diligence/ Management Presentation

    • Overview of the Due Diligence Process

    • Quality of Earnings Report

    • Management Presentation

    • Involving Company Employees in Due Diligence

    • Performing Due Diligence on the Buyer

  • 9

    Lesson 9: Definitive Agreement

    • Overview of the Definitive Agreements

    • Purchase Price Adjustments

    • Representations and Warranties

    • Representations and Warranties Insurance

    • Non-Competition Agreement

    • Other Ancillary but Important M&A Agreements

  • 10

    Lesson 10: Deal Obstacles

    • Missing Financial Forecasts or Projections

    • Changing Economic Environment

    • Undisclosed Deal Issues or Deal Surprises

    • Timing and Speed of Closing

    • Implications of a Failed Deal Process

Sell Your Business Today

We understand that the sale of your business is one of the most important decisions of your life. That is why we have created this Companion Guide - to give you the knowledge you need to ensure the biggest transaction of your life is wildly successful.


  • What are the advantages of taking this Companion Guide?

    You will gain invaluable knowledge and have access to world class investment bankers, ultimately leading to an increase sales value of your business.

  • How do I know if my type of business will get value from the Companion Guide?

    This Companion Guide entails the entire process of pre, during and post sale education for all mid-sized business. ($10 - $150 million in overall revenue)

  • How long do I have access to the Companion Guide?

    All members will have lifetime access to this program, as well as access to any updates, additional videos, white papers, quizzes, and resources.